Everything you need to know about marketing automation, this guide covers it 📖

From what automation is, the advantages of effective automation strategies through to the role of AI and predictive analytics. Plus, there are insights on when to invest and how to navigate the RFP process!

Ensuring you provide a smooth online shopping experience is essential for encouraging customers to choose your brand over a competitor and keep them coming back 🛒

In this blog, we look at 7 valuable tips for creating positive experiences with your brand!

We're witnessing the beginning of the Web3 evolution, which has become one of the most talked-about topics this year! 🪙

In this blog post, we will delve into the concept of blockchain, explore how smart contracts are used in transactions, uncover the essence of your digital wallet, and much more!

In our 2023 What's Stopping You series, we explored the barriers preventing marketers from achieving next-level success 🚀

In an engaging podcast episode, our Marketing Director sat down with RedEye's Senior Account Executive to chat about the power of personalisation and AI, uncovering simple yet effective strategies to elevate campaign performance.

As marketers seek to harness the power of AI, it's crucial to understand the distinction between two prominent types: predictive and generative ✨

We look at the key differences and benefits of each type to shed some light and explore how marketing managers can effectively leverage them.

Preference centres are so valuable in understanding what motivates your subscribers and provide advantages for both marketers and customers 😍

In this blog post, we explore everything from 10 reasons why email marketers should utilise a preference centre to the worst mistake you can make using one!