--- title: Marketing 'Buzz' Barometer description: We've reviewed the most popular terms, concepts & tactics from the past seven years of marketing and analysed the coverage each has received in the media. --- [![RedEye_Logo_2021](https://info.redeye.com/hubfs/RedEye_Logo_2021.png)](https://www.redeye.com/) [Get in touch >](https://www.redeye.com/company/contact-page/) - Platform - [Customer Data](https://www.redeye.com/platform/data/) - [Integrations](https://www.redeye.com/platform/integrations/) - [Channels](https://www.redeye.com/platform/channels/) - [Automations](https://www.redeye.com/platform/marketing-automation/) - [Customer Intelligence](https://www.redeye.com/platform/customer-intelligence/) - [AI Predictive Analytics](https://www.redeye.com/platform/predictive-analytics-and-modelling/) - [Why RedEye](https://www.redeye.com/why-redeye/) - [People](https://www.redeye.com/people/) - [Customers](https://www.redeye.com/customers/) - [Resources](https://www.redeye.com/resources/) - Company - [About](https://www.redeye.com/company/about/) - [Careers](https://www.redeye.com/company/careers/) - [Get in touch](https://www.redeye.com/company/contact-page/) - Platform - [Data](https://www.redeye.com/platform/data/) - [Intelligence](https://www.redeye.com/platform/customer-intelligence/) - [Automation](https://www.redeye.com/platform/marketing-automation/) - [Why RedEye](https://www.redeye.com/why-redeye/) - [People](https://www.redeye.com/people/) - [Customers](https://www.redeye.com/customers/) - [Resources](https://www.redeye.com/resources/) - Company - [About](https://www.redeye.com/company/about/) - [Get in touch >](https://www.redeye.com/company/contact-page/) ###### Digital Marketing Trends 2020 # What's Hot & What's Not... Marketing 'Buzz' Barometer Infographic We've reviewed the most popular terms, phrases, concepts and tactics from the past seven years of marketing and analysed the coverage each has received in the media. ### **Which term does the industry keep coming back to?** ### **Why are some terms respected in the marketing media landscape whilst others are shunned?** ### **Which tactics have been a flash in a pan?** Using this media data, we benchmarked which practices have had sustained success in the marketing conversations versus those that haven't giving us a pretty good view of how the wider industry feels about each of these terms, as well as which are the most important. Find out which practices have reached the top tier and lots more insight into how each term was positioned in our barometer infographic. 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