The use of predictive analytics is becoming a marketer’s secret weapon. Those marketers are working smarter, not harder...
Being able to optimise which customers are at which stage of the customer lifecycle, and then drive the most profitable behaviours you want is where marketers are seeing the best results.
And for those of you who have not yet ventured into the world of AI or Machine Learning, in this webinar we want to show you how predictive analytics can very easily help you uncover new areas of growth and increase your customer lifetime value.
Whether optimising frequency, driving repeat purchasers, building a larger VIP segment or even reducing the potential for a customer to unsubscribe, we know marketers struggle with these areas.
In this webinar, by using successful examples from Gtech, Travis Perkins and allbeauty, we will break down how to get the most use out of predictive models to segment your data effortlessly, make more informed decisions and ultimately transform your customer lifecycle!
Key information
Date: 12th of October 📅
Duration: 30 minutes ⌚
Time: 11:00am - 11:30am 🕛
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Rachael Kotadia, Marketing Director (RedEye)
