A single customer view is the one view to
rule them all
Rachael Kotadia, Head of Marketing, goes into detail explaining the power of a single customer view and how this delivers a flawless customer experience through personalisation. By watching this video you will learn about:
⭕ What is a single customer view?
⭕ The core benefits
⭕ How a SCV delivers customer insights and behaviour to the marketer in an easy to digest format
⭕ How to personalise your communications using the power of the SCV
⭕ How a single customer view is the prerequite to delivering individualisation
The real world power of a single customer view
Chris Wilde, Campaign Development Special
ist, talks you through three real world examples of how a single customer view can be used to achieve all of the following:
⭕ Improve your retention rates
⭕ Gain more value from your database
⭕ Enables you to achieve digital transformation at pace
⭕ Supports rapid online growth
⭕ Deliver high quality personalisation across multi-channel campaigns
